#SMByyc62 – Mar.27, 2015: Brewing Passion for a Brand


Crowfoot Wine & Spirits  |  Breakfast Sponsor – Crowfoot Wine & Spirits







Social Media Breakfast Calgary #62
8:30 am – 10:30 am, Friday, March 27, 2015
Crowfoot Wine & Spirits


Calgary Social Media Breakfast (SMByyc) is pleased to announce the March 2015 Topic:  Brewing Passion for a Brand

Do you purchase based on packaging, or what’s inside? Does your online relationship with a brand shape your decisions at the till? How DO you develop a brand that encourages passion and advocacy, while still selling the product itself?


It is a privilege to have representatives from Molson Canadian, Big Rock Brewery, Village Brewery, Wild Rose Brewery and Tool Shed Brewing share their thoughts about branding and social media.  Join us as we explore the difficulties and joys of selling beer.


If you are not able to attend, follow and join in on the discussion @SMByyc via #SMByyc62.

Or check out #SMByyc62 TagboardSMByyc62_TB

Collection of posts from Twitter, Facebook, Instagram, Flickr, Google+ and Vine


Seating is limited.  Please RSVP at SMByyc62


About the Event

When:          Friday, March 27th, 8:30 to 10:30 a.m. *presentation will begin at 8:55 am.

Where:         Crowfoot Wine & Spirits 7414 Crowfoot Road N.W., Calgary

Map:             Crowfoot Wine & Spirits


Registration: Please RSVP at SMByyc62

Cost:            There is no fee to attend a Social Media Breakfast.




Molson Canadian
Around the world, Canada is seen as a shining example of nature at its best. We have thousands of freshwater lakes and barley fields as far as the eye can see. That’s what makes us so proud to brew Molson Canadian, our signature beer.  Brewed without preservatives, from St. Johns to Vancouver, over 3000 Canadians have a hand in bringing Molson Canadian to their family, their friends, and their communities. The people who live here truly deserve a beer brewed with the best this land has to offer. That’s why we make sure our award winning lager is as clean, crisp and fresh as the incredible country it comes from.
Tonia Coletta, Sr. Manager of PR & Social Media Marketing at Molson Coors Canada

@Molson_Canadian  |  @MolsonTonia

Instagram:   @mymolsoncanadian
YouTube:           https://www.youtube.com/user/MyMolsonCanadian
Google+:           https://plus.google.com/u/1/+MyMolsonCanadian/videos
Website:      http://www.molsoncanadian.ca/



Big Rock Brewery
Big Rock is Canada’s largest independent craft brewer; we use local products whenever possible, with no additives or preservatives going in to our beer. “Deliberately Different” has been our motto from the beginning, with our founder, Ed McNally, starting up the brewery to “make the beers that I want to drink, not what will be popular.”

Stephanie Arsenault, Social Media Champion       

Twitter:        @bigrockbrewery  |   @globaldish
Instagram:   @BigRockBrewery
Pinterest:     https://www.pinterest.com/bigrockbrewery
YouTube:           https://www.youtube.com/user/BigRockBeerOfficial
Website:      http://bigrockbeer.com/
Email:          beer@bigrockbeer.com   |   sarsenault@bigrockbeer.com
Phone:         (403) 203-3746


Village Brewery
Some of the best things happen over beer. Ideas are born, friendships forged, deals struck. Village Brewery began that way too, with friends sharing beers and dreams for a community brewery. A brewery that would support Calgary’s artists and craftspeople. A brewery that would create the excellent ales and lagers our friends and neighbors deserve. It takes a village to raise a beer. And a beer to raise a village.

Jim Button, Co-Founder

Twitter:        @VillageBrewery
Instagram:   @VillageBrewery
Pinterest:     https://www.pinterest.com/villagebrewery
Flickr:          https://www.flickr.com/photos/villagebrewery
YouTube:           https://www.youtube.com/user/TheVillageBrewery/videos
Website:      http://www.villagebrewery.com
Email:          info@villagebrewery.com
Phone:         (403) 243-3327


Wild Rose Brewery
Did you know Alberta has a motto? It’s “Strong and Free.” Now that is a bold motto worth toasting. That’s the spirit we’ve been instilling into Wild Rose since 1996, when we launched our brewery to free ourselves from the tyranny of boring beer.  We make delicious beer in small batches, craft brewed with natural ingredients and the spirit that makes Alberta wild, strong and free.

Blair Bullied, Marketing Manager

Twitter:        @WildRoseBrewery
Instagram:   @WildRoseBrewery
Website:      http://www.wildrosebrewery.com
Email:          wild@wildrosebrewery.com
Phone:         Tap Room    (403) 727-5451
General        (403) 720-2733


Tool Shed Brewing Company
Hand Crafted Beer, Best Served With a Story. It started out in a backyard tool shed, with a couple guys who can’t help but geek out over their hobbies; it’s grown into one of the newest breweries in the city, crafting fresh tasty beer that reflects the contemporary drinking scene in Calgary. We make uncompromising, unique ales in small batches.
Graham Sherman, Founder

Twitter:        @ToolShedBeer
Website:      http://toolshedbrewing.com
Email:          wild@wildrosebrewery.com
Phone:         (403) 775-1749





Venue & Breakfast Sponsor:  Crowfoot Wine & Spirits

At Crowfoot Wine & Spirits we pride ourselves on having one of the best and brightest teams in the city. As a family owned and operated business, we prefer to hire locally and promote from within, passing on the benefits to the local communities supporting our stores. 17 locations across Calgary and area.

Twitter         @CrowfootWine

Instagram    @Crowfoot_Wine

Facebook     www.facebook.com/crowfootwineandspirits

Website       www.crowfootliquor.com

Email           events@crowfootliquor.com  |  crowfootmain@crowfootliquor.com

Phone          (403) 296-2200